The Point Company · Marketing Operations
Marketing at a Glance
From a new digital foundation to an established marketing operation — what we built, what we achieved, and where we're heading next.
Marketing Programme at a Glance
Search Impressions
148,103Cumulative since launch
Search Clicks
1,550Cumulative since launch
Website Sessions
11,196Programme to date
Content Published
150+Across the programme
LinkedIn Reach
25,437Past 12 months
Marketing-Related Opportunities
10+Estimated · Directional
Average search position improved from 31.16 to 17.19 ▲ -44.8% across the valid like-for-like window (lower is better).
Growth Since Launch
Cumulative Marketing Growth
Running total of actual monthly observations · October 2025 – October 2026
Search Impressions
148,103
Cumulative to date
Search Clicks
1,550
Cumulative to date
Website Sessions
11,219
Cumulative to date
Organic Sessions
2,413
Cumulative to date
Cumulative totals are running sums of actual monthly records, not growth rates or projections. October 2026 is a partial month (1–17 Oct).
What We've Delivered
Website rebuilt and launched
DeliveredNew website built and launched in October 2025.
SEO and content infrastructure established
DeliveredSEO foundation and a 150+ article content library established.
LinkedIn publishing programme launched
DeliveredOrganic LinkedIn programme launched — 84 posts, 25,437 impressions.
Pipeline Generation Systems positioning developed
DeliveredRepositioned around Pipeline Generation Systems.
Website-to-Monday CRM integration implemented
DeliveredWebsite lead capture connected to Monday CRM.
Monthly Performance
Marketing Performance Over Time
Actual monthly records · October 2025 – October 2026
Values are actual monthly observations, not smoothed. October 2026 is a partial month (1–17 Oct).
Currently in Motion
Technical SEO and search optimisation
Technical SEO remediation improving search health.
Buyer-intent and industry content production
Buyer-intent and industry content in continuous production.
LinkedIn and content distribution
Weekly LinkedIn publishing and content distribution.
Customer reviews and proof activation
Customer review and proof activation programme.
Video and executive content
Executive and commercial video content in development.
Website conversion and attribution improvements
Conversion paths and pipeline measurement in progress.
Up Next
Search & AI Discoverability
Benchmark commercial queries, review competitor visibility and close priority search/content gaps.
Core Commercial Pages
Pipeline Generation, cybersecurity, B2B Tech / SaaS and UK / EMEA commercial experiences.
Proof & Authority
Activate existing reviews, expand customer proof and strengthen enterprise credibility.
Depends on: Customer participation
Buyer-Intent Content
Comparison, alternatives, buying guides and industry-specific commercial content.
Conversion & Pipeline
Commercial page conversion, lead qualification, visitor intelligence and opportunity attribution.
Depends on: CRM attribution consistency
Strategic highlights & programme progression.
View full planOne Year of Marketing Progress
Strategic Highlights
Search Visibility Established
Google Search has recorded over 140,000 impressions and thousands of clicks across the programme, with average ranking position improving from 31.16 to 17.19 across the valid like-for-like window.
A Stronger Digital Foundation
A new website, content programme and lead capture infrastructure now support a more connected marketing operation, with more than 11,000 website sessions recorded by GA4 since launch.
Audience Building with Senior Commercial Buyers
84 LinkedIn posts, over 25,000 organic impressions and 293 followers added — with around 71% of Company Page visitor activity coming from Senior+ audiences.
Programme Journey
Foundation
New website, messaging and publishing infrastructure
A new website, UX, commercial messaging, SEO and analytics foundations, and the first social publishing were established in October 2025.
Expansion
Content production, SEO operations and LinkedIn distribution
A recurring content engine, resources section, internal/external linking and weekly LinkedIn publishing built a consistent production rhythm through late 2025 and early 2026.
Strategic Repositioning
Pipeline Generation Systems and sector positioning
From April 2026 the proposition expanded beyond outsourced SDR staffing to Pipeline Generation Systems — people, process, data, technology and AI — with an updated keyword strategy and ICP.
Commercial Focus
Buyer-intent content, proof, visitor intelligence and conversion
Buyer-intent and comparison content, customer reviews, website-to-CRM integration, visitor intelligence and attribution work shifted the programme toward measurable commercial outcomes.
Next Stage
Turning maturity and discoverability into consistent qualified demand
The next stage focuses on converting the search and content foundation into stronger, more consistent qualified traffic and commercial enquiries.