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Decisions & Evidence

The decisions, meeting records and evidence behind the marketing programme.

Decision Log

Chronological decisions

DateDecisionRelated InitiativeDecision MakerStatusSource
Oct 14, 2026Team discussed delaying the paid pilot after concerns about conversion rates and leadership direction to focus elsewhere. Current status follows this latest decision: On Hold.Paid acquisition testLeadership
Confirmed→ on hold
Marketing Weekly Sync — 14 Oct 2026 ↗
Oct 14, 2026Visitor intelligence access remains a dependency. Workflow remains blocked pending leadership/tool access decision.Visitor identification and qualified follow-upLeadership / Operations
Confirmed→ blocked
Marketing Weekly Sync — 14 Oct 2026 ↗
Oct 14, 2026Reviews require Customer Success follow-up. Increase review-request coordination.Customer reviews and proof activationCustomer Success / Marketing
Confirmed→ in progress
Marketing Weekly Sync — 14 Oct 2026 ↗
Oct 13, 2026Benchmark TPC against Operatix, EngageTech and Punch!. Improve where TPC appears in Google and AI recommendations. Strengthen core service pages and build targeted pages for Cybersecurity, B2B Technology, UK and EMEA buyers. Improve comparison and buying-guide content. Make customer proof more accessible during vendor evaluation.High-value commercial page improvementsMarketing
Confirmed→ in progress
Steve Burton — 'Thought on website'
Oct 6, 2026A $500 Google Ads pilot was discussed as approved to test paid demand generation.Paid acquisition testLeadership / Marketing
Discussed→ planned
Marketing Weekly Sync — 6 Oct 2026 ↗
Oct 6, 2026Replace the existing Instantly outbound setup and evaluate replacement motions. Stop relying on the current configuration.Instantly outbound experiment (stopped)Marketing
Confirmed→ stopped
Marketing Weekly Sync — 6 Oct 2026 ↗

Paid acquisition — latest decision

6 Oct 2026 — discussed

A $500 Google Ads pilot was discussed as approved in the marketing sync.

14 Oct 2026 — on hold

Delayed after concerns about conversion and leadership direction. Current status: On Hold.

Marketing Syncs

Recent meeting records

Sep 29, 2026Recording ↗

Marketing Weekly Sync — 29 Sep 2026

  • Executive video interviews
  • Amelia knowledge-base and chatbot improvements
  • Broader social video strategy
  • Content collaboration
Oct 6, 2026Recording ↗

Marketing Weekly Sync — 6 Oct 2026

  • Replacing Instantly
  • Repurposing videos into short clips
  • Expanding team profiles and authority content
  • Amelia chatbot testing
  • Reviews
  • Potential paid acquisition activity ($500 Google Ads pilot discussed as approved)
Oct 14, 2026Recording ↗

Marketing Weekly Sync — 14 Oct 2026

  • Insufficient inbound lead volume
  • Continuing technical SEO
  • Content production (reported cadence: five blogs per week across Nadia and Eduardo)
  • Video interview series
  • Reviews requiring Customer Success follow-up
  • Visitor intelligence access dependency
  • Paid media remaining on hold

Evidence

Evidence by initiative